When Did Victory Motorcycles Go Out Of Business

When Did Victory Motorcycles Go Out of Business? A Comprehensive Look at the Brand's Demise

Introduction:

The roar of a Victory motorcycle, once a proud symbol of American-made power and style, has fallen silent. For many motorcycle enthusiasts, the question remains: when exactly did Victory Motorcycles go out of business, and what led to the demise of this once-promising brand? This comprehensive article delves into the history of Victory, exploring its rise, its struggles, and ultimately, its final chapter. We'll examine the timeline of its closure, the contributing factors, and its lasting legacy within the motorcycle world. Prepare to journey through the highs and lows of this iconic American motorcycle manufacturer.


1. The Rise and Early Success of Victory Motorcycles:

Victory Motorcycles, a subsidiary of Polaris Industries, emerged onto the motorcycle scene in 1998 with a bold ambition: to challenge the dominance of Harley-Davidson in the cruiser market. Their initial models, characterized by a blend of classic styling and modern engineering, quickly gained traction. Victory effectively targeted a demographic seeking a powerful, high-quality American-made motorcycle without the sometimes-high price tag of Harley-Davidson. This smart positioning, coupled with innovative designs and a focus on performance, resulted in significant early success and a growing loyal customer base.

2. The Challenges and Shifting Market Dynamics:

Despite early success, Victory faced several headwinds. The motorcycle market, particularly the cruiser segment, is fiercely competitive. Harley-Davidson's entrenched market share and brand loyalty posed a substantial barrier to entry. Furthermore, the global economic downturn of 2008 significantly impacted the motorcycle industry as a whole, reducing consumer spending and impacting sales across the board. Increased competition from international manufacturers, offering comparable quality at often lower prices, further squeezed Victory's market position.

3. Polaris Industries' Strategic Decision and the Closure of Victory Motorcycles:

In January 2017, Polaris Industries announced the shocking news that Victory Motorcycles would cease operations. The decision was primarily a strategic one, driven by a desire to focus resources on Polaris' other more profitable brands, including Indian Motorcycle. While Polaris cited several factors contributing to the closure, the declining sales figures and the significant investment needed to keep Victory competitive in an increasingly challenging market were key considerations. The closure marked the end of an era for Victory, leaving a void in the American motorcycle landscape.

4. The Timeline of Victory's Final Days:

The final Victory motorcycles rolled off the production line in late 2017. The brand's website was shut down, dealerships began liquidation sales, and the once-vibrant community of Victory riders faced the reality of their favorite brand’s demise. This abrupt closure left many loyal customers feeling abandoned and frustrated, especially given the lack of clear communication from Polaris in the lead-up to the announcement. The swiftness of the closure highlighted the harsh realities of the competitive motorcycle market and the often-brutal decisions made by large corporations.


5. The Legacy of Victory Motorcycles:

Despite its relatively short lifespan, Victory Motorcycles left a lasting impression on the motorcycle world. Its innovative designs, performance capabilities, and commitment to quality helped redefine the cruiser segment. The brand cultivated a dedicated following of loyal riders who appreciated its unique blend of classic style and modern technology. The memory of Victory lives on through the numerous motorcycles still on the road and the passionate community that remembers its distinctive roar. Many enthusiasts still maintain and cherish their Victory motorcycles, testament to the brand's quality and the lasting connection it forged with its riders.


6. Lessons Learned from Victory's Demise:

The story of Victory Motorcycles offers valuable lessons for businesses operating in competitive markets. The importance of adapting to changing consumer demands, maintaining a strong brand identity, and making strategic investments to remain competitive are crucial for long-term success. Victory's demise serves as a cautionary tale, highlighting the challenges faced by even well-established brands in the face of economic downturns and evolving market dynamics.


Article Outline:

I. Introduction: Hooking the reader and providing an overview.
II. The Rise of Victory: Early success and market positioning.
III. Challenges and Market Forces: Competition, economic downturns, and international competition.
IV. Polaris' Decision and Closure: Strategic reasoning behind the closure and the timeline of events.
V. Legacy and Impact: Victory's lasting influence on the motorcycle industry and its loyal customer base.
VI. Lessons Learned: Key takeaways from Victory's demise.
VII. Conclusion: Summarizing the key points and reflecting on the brand's impact.


FAQs:

1. When did Victory Motorcycles officially stop production? Late 2017.
2. Why did Polaris shut down Victory Motorcycles? Declining sales, strategic refocusing on other brands (like Indian Motorcycle), and the high investment needed to remain competitive.
3. What happened to Victory motorcycle dealerships? Many liquidated their inventory after the announcement.
4. Are Victory motorcycles still being made? No, production ceased in 2017.
5. Are parts still available for Victory motorcycles? While availability is decreasing, some parts are still obtainable through various channels.
6. What was Victory's main competitor? Primarily Harley-Davidson.
7. Did Victory Motorcycles ever produce any other types of motorcycles besides cruisers? While primarily known for cruisers, they also offered some touring models.
8. What is the current market value of used Victory motorcycles? It varies greatly depending on the model, condition, and mileage.
9. Is there a Victory motorcycle owners club still active? Yes, although smaller than before the brand's closure, online communities and some local clubs still exist.


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  when did victory motorcycles go out of business: Victory—Motorcycle Tales from Around the World Mark D. Vickers, 2019-01-28 About this book: VICTORY – MOTORCYCLE TALES FROM AROUND THE WORLD is much more than just a book about Victory Motorcycles. Whilst these great motorcycles serve as the thread to hold the theme together, this is a collection of stories from motorcycle enthusiasts around the world, from amazing adventures to everyday memories, from thought-provoking reflections to the humorous. Some are written in the form of personal diary entries and include details of visits to friends and relatives, unmissable tourist spots, favourite restaurants, weather and road conditions, thus enabling the reader to lose themselves in the story as if they are present on every twist and turn. Other stories are polished essays to convey the feeling of people met and places visited. From the USA to Argentina, Alaska to New Zealand, Taiwan to Indonesia, and many more places around the world, whilst the various writers in this book share a passion for Victory Motorcycles, there is something for everyone. Anyone with an interest in motorcycling, or indeed more generally in travel, will enjoy this book.
  when did victory motorcycles go out of business: Victory Motorcycles 1998-2017 Michael Dapper, Lee Klancher, 2018-04 With the 1998 debut of its V92C, Victory Motorcycles became the New American Motorcycle. Victory's innovative, stylish heavyweight cruiser motorcycles attracted a loyal, hard-riding following, but not the market share needed to survive. This richly illustrated book covers the brand's history model-by-model and analyzes why the parent company announced in early 2017 that its Victory division would cease operation. This book also features a full reprint of the collectible first Victory history from 1998, The Victory Motorcycle.
  when did victory motorcycles go out of business: Cycle World Magazine , 2003-01
  when did victory motorcycles go out of business: How to Ride Off-Road Motorcycles Gary LaPlante, 2012-08-13 Off-road riding is one of motorcycling's most popular pursuits and also one of its best training grounds for improving street-riding skills. Off-road riding takes many forms, from motocross and enduro racing, to dual-sport day trips, to trail riding, to adventure tours. No matter the specific pursuit, all dirt riding (and much street riding) shares the same basic skill set. How to Ride Off-Road Motorcycles schools the reader in all the skills necessary to ride safely and quickly off-road. Chapters cover the basics, such as body position, turning, braking, and throttle control, then proceed to advanced techniques, such as sliding, jumps, wheelies, hill-climbing, and more. If you've ever wanted to try dirt riding or if you're an experienced rider looking to sharpen your skill set, How to Ride Off-Road Motorcycles is a perfect riding coach.
  when did victory motorcycles go out of business: Love Too Late James D. Hand, 2012-05 Jerry Jones has gone out on a limb. At the age of 51, he took out a 30-year mortgage to buy a vacant store located in Killington, Vermont, without his wife's approval. Feeling betrayed, Monica, his wife, determines to undermine Jerry's plans in retribution for his thoughtlessness and neglect. Along the way, Monica also toys with the possibility of a sexual fling with a man young enough to be her son. It's another way to hurt Jerry and fulfill what she is beginning to see as a pretty empty life. Clay, the young man, is interested in Sally, another older woman who is seeking to find her own place in life. Clay's Aunt Dora tries to guide her nephew onto the right path while she fights her own fears that someone or some thing is trying to harm her. She also has a deep need to keep a family secret. Successful more than she thought possible, Monica later faces a more challenging prospect than being ignored during a business deal: seeking redemption from Jerry who is succumbing to the ravages of Alzheimer's Disease. Set in eastern Vermont, this story portrays how emotions govern lives, causing individuals to consider adultery, deceit, revenge, and the taking of a life. It all culminates in a nursing home during a special Christmas, where peace is finally found.
  when did victory motorcycles go out of business: Indian Motorcycle(R) Darwin Holmstrom, 2016-08 The complete story of Indian, America's first mass-produced motorcycle maker--
  when did victory motorcycles go out of business: American Motorcyclist , 1999-11 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: The Ride So Far Lance Oliver, 2010-11-01 Few paint a more vivid or varied picture of the joys of riding than this collection of stories from a motorcycling life by Lance Oliver, who has spent more time than most of us thinking about and writing about the art and practicalities of motorcycling.
  when did victory motorcycles go out of business: Indian Motorcycle Darwin Holmstrom, 2020-11-17 This officially licensed 120th anniversary edition of Indian Motorcycle tells the complete story of Indian Motorcycle, America's first mass-produced motorcycle maker, from its start as a bicycle manufacturer to the purchase of the brand by Polaris Industries in 2011 and the subsequent new Indian motorcycles—updated to include new photography, the story of the latest models, including the FTR1200, Chieftain, Challenger, and Roadmaster, and Indian Motorcycle's return to racing. In the early years of the 20th century, Indian Motorcycle dominated the world's racetracks and showrooms, earning the brand a worldwide reputation for quality, performance, reliability, and technical innovation with such classic machines as the Chief, Scout and Four. But the once-mighty company fell on hard times and in 1953 was forced to file bankruptcy. The Indian Motorcycle brand never quite died, however, thanks in large part to fanatically devoted enthusiasts, who tried to resurrect it for over half a century. Finally, Polaris, maker of the highly regarded Victory brand of motorcycles, purchased the brand and released the Chief and Scout, models that once again restored Indian Motorcycle to its rightful place in the motorcycle pantheon. Indian Motorcycle is the most complete and up-to-date history of this classic American motorcycle.
  when did victory motorcycles go out of business: American Motorcyclist , 2002-07 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: Motorcycle:Definitive Visual Hist DK, 2012-04-02 Set your pulse racing with this stunning visual guide to over 1000 pin-up machines - iconic symbols of wanderlust, speed, and the open road. From Gottlieb Daimler's gas-powered engine on a bicycle which set fire to the seat on its first outing, to superbikes such as the Ducati 916, Motorcycle: The Definitive Visual History takes you on an enthralling tour of the bike's history. It shows you bikes that appeal to the head - practical forms of transport - and to the heart - a parade of classic pin-ups including cult machines such as the Honda RC30, the Triumph Bonneville, and the Harley-Davidson XR750. Motorcycle: The Definitive Visual History shows the brilliance and impracticality of different designs and features detailed cross-sections of engines such as the air-cooled two-stroke. It explains how the great marques such as the Royal Enfield, the legendary Indian Scout, Vespa, and Norton all became household names. Whether you are a hardcore enthusiast or looking forward to your first machine, this is one title you cannot be without.
  when did victory motorcycles go out of business: Fortune Henry R. Luce, 1998
  when did victory motorcycles go out of business: Motorcycles & Sweetgrass Drew Hayden Taylor, 2021-06-01 A story of magic, family, a mysterious stranger . . . and a band of marauding raccoons. Otter Lake is a sleepy Anishnawbe community where little happens. Until the day a handsome stranger pulls up astride a 1953 Indian Chief motorcycle – and turns Otter Lake completely upside down. Maggie, the Reserve’s chief, is swept off her feet, but Virgil, her teenage son, is less than enchanted. Suspicious of the stranger’s intentions, he teams up with his uncle Wayne – a master of aboriginal martial arts – to drive the stranger from the Reserve. And it turns out that the raccoons are willing to lend a hand.
  when did victory motorcycles go out of business: Hoover's Handbook of American Business 2005 Hoover's, Incorporated, Hoovers Inc, 2004-12 Profiles of 750 major U.S. companies.
  when did victory motorcycles go out of business: Strategic Management Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce, 2024-02-21 Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 5th Edition. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help them succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking, and discussion, while engaging students via contemporary examples, outstanding author-produced cases, unique Strategy Tool Applications, and much more!
  when did victory motorcycles go out of business: How to Install Tires on Motorcycles & Fix Flat Tires James Russell, 2013 Two Books in One! How to Install Tires on Motorcycles & Fix FlatTires - 187 photos, 202 pages 8.5x11 size book for riders who want to save big money installing and balancing their own tires. Written for the novice. So easy a girl can do it blindfolded. Tricks of the trade make it easy to install and balance all brands including Harley-Davidson, sport, dirt, touring bikes. Tire irons and machines are covered with 300 detailed Q&A. Plus, learn how to fix flat tires in ten minutes (car, truck and motorcycle tires). No more tow trucks! If you ride a motorcycle you will save money with this book... I guarantee it! This is a large book on motorcycle tires. Service manuals don't come close giving such highly-focused tire knowledge. Stop paying dealers, save your money! Order Your Copy Today!
  when did victory motorcycles go out of business: American Motorcyclist , 2000-03 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: Gunny's Rules R. Lee Ermey, 2013-10-28 Put down your sissy drink with its umbrella, get off your backside, and square yourself away. Get fit, get a job, and get yourself some self-respect. America’s favorite, most in-your-face sarge is going to show you how to get squared away like a Marine. R. Lee “Gunny” Ermey, of The History Channel’s Mail Call, takes time out from telling viewers all about military technology, to tell readers all about life. Men today are facing a crisis of emasculation. Gunny is here to tell you how to fight back and save your dignity: by taking control of your own damn life. First, he teaches you how to get fit, stay fit, and defend yourself. Then, he teaches you how to conduct yourself the way real men do: with assertiveness but also with wisdom and courtesy. Finally, Gunny motivates you to use your new fitness and new attitude to live life like a man of honor: to work hard, reach for high goals, and set an example with your life. Gunny’s Rules is the ultimate guide for anyone who wants to live life like one of the toughest of the tough—like a Marine.
  when did victory motorcycles go out of business: Cycle World Magazine , 2002-01
  when did victory motorcycles go out of business: Cycle World Magazine , 2001-01
  when did victory motorcycles go out of business: The People's Victory: How Malaysians Saved Their Country Kee Thuan Chye, 2018-11-15 Few people believed the corrupt and oppressive Barisan Nasional government could be toppled. But the people were sick and tired of it. And the scandals surrounding the prime minister. He had brought shame to Malaysia, which became known to the world as a kleptocracy. This book tells the epic story of how Malaysians took responsibility for their country and struggled against the odds to change their government. Of how a 92-year-old former prime minister who had been an enemy of the Opposition for decades crossed over to join forces with the very man he had sent to jail 20 years earlier, and led the charge to topple the party he once loved. Starting with the outcome of the 13th general election in 2013 and then moving through five years of drama, surprises, ironies and twists to the climactic 14th general election of 9 May 2018, the narrative grows from despair to hope to euphoria. The book honours the concerned citizens who fought the good fight and contributed in ways big and small to bring about a new Malaysia. What they achieved was truly a victory of the people.
  when did victory motorcycles go out of business: Field & Stream , 2005-05 FIELD & STREAM, America’s largest outdoor sports magazine, celebrates the outdoor experience with great stories, compelling photography, and sound advice while honoring the traditions hunters and fishermen have passed down for generations.
  when did victory motorcycles go out of business: American Motorcyclist , 2001-01 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: American Motorcyclist , 2004-05 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: The Complete Book of Classic and Modern Triumph Motorcycles 1937-Today Ian Falloon, 2019-10-08 The ultimate reference for Triumph lovers and fans of British motorcycles, The Complete Book of Classic and Modern Triumph Motorcycles 1937-Today collects all of the motorcycles from this iconic brand in a single illustrated volume. In this revised and updated edition, you'll find the all-new Bonneville lineup introduced for the 2016 model year as well as other Triumphs through 2019. Originally formed as a bicycle company in 1885, Triumph produced its first motorcycle in 1902, which was simply a bicycle fitted with a Belgian Minerva engine. From there, the company, in various iterations, went on to build some of the most iconic motorcycles of all time. Written by respected Triumph expert Ian Falloon, this luxurious reference covers all of the major and minor models, with an emphasis on the most exemplary, era-defining motorcycles such as the Thunderbird, Tiger, Trophy, Bonneville, and new machines such as the Speed Triple, Thruxton, and Daytona 675. Detailed technical specifications are offered alongside compelling photography, much of it sourced from Triumph's archives. The Complete Book of Classic and Modern Triumph Motorcycles 1937-Today also features important non-production models and factory racing and speed-record-setting motorcycles that have become integral parts of Triumph's stellar reputation. This is a book no Triumph fan should be without!
  when did victory motorcycles go out of business: Cycle World Magazine , 2004-01
  when did victory motorcycles go out of business: Business Week , 2007
  when did victory motorcycles go out of business: American Motorcyclist , 2003-06 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: American Motorcyclist , 2002-03 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: Compassionate Conservatism Marvin Olasky, 2000-07-05 Compassionate conservatism is a new political force in the land, sweeping the grassroots of people of all faiths, races, and ethnicities. In its parts it offers solutions to many of our most intractable problems; in its whole it is nothing less than an innovative philosophy of government. No author is more qualified to explain its power and promise than Marvin Olasky, described by The New York Times as the godfather of compassionate conservatism. Compassionate conservatism offers a new paradigm for how the government can and should intervene in the economy. It begins with a long-lost premise about human behavior: economics, by itself, is not what changes lives. Only faith, and deeply held beliefs, can do that. For decades government has focused only on material well-being, ignoring the passions and convictions that make life worth living. What is conservative about the new movement is that its leaders also know that government cannot instill these beliefs. What it can do is help them flourish. It can give aid, inspiration, and direction to America's natural armies of compassion that have been a hallmark of our history since the founding. Compassionate conservatism offers a way to transcend the root problems that currently oppress too many deserving Americans. It offers a unique vision of the triangular relationship between the state, our many churches, and our tens of thousands of charities. It is a true reinvention of welfare, a wholesale revolution in the welfare state, and a redefinition of the social safety net. In Compassionate Conservatism Marvin Olasky takes us on a road trip with his son, Daniel, across the country, showing exactly how the new movement is unfolding. Along the way, he offers a set of principles, and a brief tour through history to show that these are not so much radically new ideas as rediscoveries of long-lost wisdom. Read this book for a blueprint of the future of politics and welfare in America.
  when did victory motorcycles go out of business: The Complete Book of Moto Guzzi Ian Falloon, 2020-11-03 The Complete Book of Moto Guzzi: 100th Anniversary Edition, Every Model Since 1921, written by respected motorcycle expert Ian Falloon, offers enthusiasts a thorough review of Guzzi’s storied 100-year history via all of its production models. The oldest European motorcycle manufacturer in continuous production, Italy's Moto Guzzi has built some of the most iconic motorcycles ever produced. Established in 1921, the company is one of the most traditional motorcycle makers and also one of the most innovative. Carlo Guzzi's first engine design, a horizontal single, defined Moto Guzzi's road-going motorcycles for the company's first 45 years. In the 1950s, Moto Guzzi experienced tremendous success in Grand Prix motorcycle racing. Today, Moto Guzzi has a higher profile than ever, thanks to its popularity among enthusiast celebrities like Ewan McGregor. This new edition of The Complete Book of Moto Guzzi includes a 100th anniversary introduction, new photography, and additional pages to cover the newest models from 2018 to 2020. All of Moto Guzzi’s production models are covered in detail, including the groundbreaking Falcone, the V-8 Grand Prix racers, the V7 Sport, the Ambassador, the Eldorado, the Le Mans, the Daytona, right up to today’s the complete range of modern bikes including the V7, Griso, Stelvio, and V9. Celebrate a century of iconic Moto Guzzi machines, model by stunning model.
  when did victory motorcycles go out of business: Cycle World , 2005-07
  when did victory motorcycles go out of business: American Motorcyclist , 1998-07 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: American Motorcyclist , 1975-01 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: American Motorcyclist , 2004-09 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: American Motorcyclist , 2007-03 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: American Motorcyclist , 2003-09 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: American Motorcyclist , 1976-08 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.
  when did victory motorcycles go out of business: Motorcycle Illustrated , 1922
  when did victory motorcycles go out of business: American Motorcyclist , 2001-07 American Motorcyclist magazine, the official journal of the American Motorcyclist Associaton, tells the stories of the people who make motorcycling the sport that it is. It's available monthly to AMA members. Become a part of the largest, most diverse and most enthusiastic group of riders in the country by visiting our website or calling 800-AMA-JOIN.