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Discover Retention Offers: The Ultimate Guide to Keeping Your Customers Coming Back
Introduction:
Are you tired of constantly chasing new customers while neglecting the ones you already have? Acquiring new customers is expensive and time-consuming. The secret to sustainable business growth lies in customer retention. This comprehensive guide dives deep into the world of "discover retention offers," strategies designed to delight your existing customers and incentivize repeat business. We'll explore what makes a great retention offer, how to design them effectively, and how to integrate them seamlessly into your overall customer journey. By the end, you'll be equipped to craft offers that not only boost retention but also amplify your brand loyalty and word-of-mouth marketing.
What are Discover Retention Offers?
Discover retention offers go beyond simple discounts or loyalty programs. They're personalized, surprising, and valuable experiences designed to re-engage your existing customers and deepen their relationship with your brand. They are strategically placed throughout the customer lifecycle, anticipating potential churn points and offering a compelling reason to stay. These offers aim to “discover” what your customer truly values and provide it to them in a way that fosters continued engagement and loyalty. It's about understanding their needs and exceeding their expectations. Think of it as proactively addressing potential dissatisfaction before it arises.
Identifying Your Ideal Customer for Retention Offers:
Before crafting any offer, thoroughly understand your customer base. Segmentation is crucial. Consider factors such as:
Purchase history: What products or services do they buy most frequently?
Engagement levels: How often do they interact with your brand (website visits, email opens, social media engagement)?
Customer lifetime value (CLTV): Which customers contribute the most to your revenue over time?
Churn risk: Identify customers who are showing signs of disengagement or are at risk of churning.
By understanding these factors, you can tailor your retention offers to resonate with specific customer segments, maximizing their impact.
Types of Discover Retention Offers:
The possibilities are endless, but here are some proven strategies:
Personalized Recommendations: Leverage purchase history and browsing data to suggest relevant products or services. A simple email saying "Based on your recent purchases, we think you might enjoy..." can be surprisingly effective.
Exclusive Access: Offer early access to new products, sales, or events. This creates a sense of exclusivity and rewards loyalty.
Surprise and Delight Gifts: Unexpected small gifts, free upgrades, or complimentary services can go a long way in strengthening customer relationships. Think handwritten notes, free samples, or early birthday gifts.
Loyalty Programs with Tiers: Move beyond basic points systems. Create tiered programs with escalating rewards, creating a sense of achievement and encouraging continued engagement.
Referral Programs: Reward customers for referring new business. This leverages the power of word-of-mouth marketing and incentivizes existing customers to actively promote your brand.
Exclusive Content and Education: Offer webinars, workshops, ebooks, or other valuable content relevant to your customer's needs and interests. This establishes you as a thought leader and builds stronger relationships.
Community Building: Foster a sense of community among your customers through online forums, social media groups, or exclusive events. This allows customers to connect with each other and with your brand on a deeper level.
Designing Effective Discover Retention Offers:
Relevance: The offer must be relevant to the customer's needs and interests. Generic offers rarely succeed.
Timeliness: Timing is crucial. Offer incentives at strategic points in the customer journey, such as after a purchase, before a potential churn point, or during a special occasion.
Clarity: The offer should be easy to understand and redeem. Avoid confusing terms and conditions.
Value: The perceived value of the offer should outweigh the cost to the business.
Personalization: Personalize the offer as much as possible, using the customer's name, purchase history, and other relevant data.
Measuring the Success of Your Retention Offers:
Track key metrics to assess the effectiveness of your retention offers:
Retention rate: The percentage of customers who continue to do business with you over a specific period.
Customer lifetime value (CLTV): The total revenue generated by a customer over their relationship with your brand.
Churn rate: The percentage of customers who stop doing business with you.
Customer satisfaction: Measure customer satisfaction through surveys, feedback forms, and reviews.
Integrating Discover Retention Offers into Your Customer Journey:
Don't treat retention offers as isolated events. Integrate them seamlessly into your overall customer journey, using a combination of automated emails, personalized messages, and in-app notifications. Consider using a customer relationship management (CRM) system to manage your customer data and automate the delivery of retention offers.
Example: A Hypothetical Discover Retention Offer Plan for a Coffee Shop
Company: "The Daily Grind" Coffee Shop
Outline:
Introduction: Establishing the goal of increasing customer retention and loyalty through personalized offers.
Chapter 1: Identifying Key Customer Segments: Dividing customers into frequent visitors, occasional visitors, and those who haven't visited recently.
Chapter 2: Crafting Targeted Retention Offers: Designing specific offers for each segment (e.g., loyalty points for frequent visitors, special discounts for occasional visitors, and re-engagement offers for lapsed customers).
Chapter 3: Implementation and Tracking: Using a loyalty program app, email marketing, and in-store promotions to deliver offers and track their effectiveness.
Conclusion: Summarizing the importance of ongoing analysis and adaptation of the retention strategy.
Article Explaining Each Point of the Outline:
(This section would consist of detailed explanations of each chapter in the outline above. Each chapter would expand on the strategies and tactics for that specific element of the retention program. For example, Chapter 2 would detail the specific offers, including wording, visuals, and promotional channels. Chapter 3 would go into detail on the technology used to implement and track the success.)
9 Unique FAQs:
1. What's the difference between a retention offer and a loyalty program? While often intertwined, retention offers are more targeted and timely, addressing specific customer needs and potential churn points, whereas loyalty programs are broader, long-term initiatives.
2. How often should I send retention offers? The frequency depends on your customer segments and industry. Avoid overwhelming customers; find a balance between engagement and annoyance.
3. What if my retention offer doesn't work? Analyze why it failed. Was it irrelevant, poorly timed, or unclear? Iterate and test different approaches.
4. Can small businesses afford to implement retention offers? Yes! Even small businesses can create effective, low-cost retention offers. Focus on personalization and relevance rather than expensive gifts.
5. How can I measure the ROI of my retention offers? Track key metrics like retention rate, CLTV, and churn rate. Compare these metrics before and after implementing your offers.
6. What are some examples of "surprise and delight" retention offers? Handwritten thank-you notes, free upgrades, small gifts related to your brand, or early access to new products.
7. How can I personalize my retention offers? Utilize CRM data to segment your audience and target offers based on purchase history, browsing behavior, and other relevant information.
8. What are some common mistakes to avoid when creating retention offers? Being generic, offering poor value, using confusing language, and failing to track results.
9. How can I integrate retention offers into my marketing automation system? Use your CRM and marketing automation platform to segment your customers and trigger automated emails or messages based on specific events or behaviors.
9 Related Articles:
1. Boosting Customer Lifetime Value (CLTV) through Retention Strategies: This article explores how improving customer retention directly impacts CLTV and overall profitability.
2. The Psychology of Customer Retention: Understanding Motivations and Needs: This explores the psychological factors driving customer loyalty and how to leverage them.
3. How to Identify and Prevent Customer Churn: A guide on identifying at-risk customers and proactively addressing their concerns.
4. Building a Successful Loyalty Program: Best Practices and Examples: This provides a detailed guide on creating a comprehensive and effective loyalty program.
5. The Power of Personalization in Customer Retention: This article details the importance of personalized communication and targeted offers.
6. Leveraging Customer Data for Enhanced Retention: This explores how data analytics can be used to improve customer understanding and retention strategies.
7. The Role of Customer Service in Driving Retention: This article explores how exceptional customer service contributes to higher retention rates.
8. Using Email Marketing for Effective Retention Campaigns: A guide on designing effective email sequences to re-engage and retain customers.
9. Measuring the Success of Your Customer Retention Efforts: Key Metrics and KPIs: This provides a detailed explanation of the key performance indicators to track for measuring the success of your retention strategy.
| discover retention offer: Discover Bio-Design Thinking Dr. Rudy A. Magnan, 2018-07-31 Our minds are organized into a certain mind-set based on our perception of the reality we develop in our socialization into society. I believe that because we are living and operating a new creative paradigm filled with new ideas, concepts, and laws, we must begin to challenge our existing mind-set and seek creative concepts and methods that will allow us to see this new alternative reality that many refuse to recognize and accept. We can look at nature as a composite of isolated snapshots showing its beauty, or we can view the incredible and intelligent design and function behind every plant, tree, and living creature. The intended goal of the book is to provoke your mind to see this incredible bio design from which we can begin to develop a higher level of understanding and meaning. We will soon realize that we will discover and recognize new patterns as we process new information. We will begin to connect ideas and concepts previously not connected. We will raise the quality of our perceptions and thinking using the intelligent design found in nature. |
| discover retention offer: Bonsai: Your Step-by-step Handbook to Mastering Bonsai Care (Discover How to Nurture Your Own Miniature Tree to Improve Your Well-being) Benjamin Martin, 101-01-01 This book answers any and all of your questions about bonsai trees. From growing, shaping, repotting, trimming, watering, it’s all here! While there are some basics you need to learn to keep your bonsai flourishing, it’s not nearly as difficult as most believe. This book points you in the right direction to get you started and keep your bonsai’s thriving. Growing bonsai trees is a true living art form and this book is the perfect beginner’s guide to mastering this art form. Enjoy! Inside, you’ll discover: • The most famous bonsais of all time – because a little inspiration goes a long way • The different types of bonsai just waiting to be explored • Why soil isn’t just soil – and what you need to know about making sure yours is perfect • The full range of bonsai styles (did you know there’s more than one approach you can take?) • Essential skills used by top bonsai artists like kunio kobayashi • All the tools you need for cutting, maintenance, and repotting • Advanced techniques like air layering and tanuki • 3 easy ways to start a bonsai when you have zero experience Designed specifically for budding enthusiasts looking to exercise their fingers and sculpt a living wonder, this essential resource explains the cultural significance of bonsai trees and how modern ideas and advances have made them accessible to everyone. With concise, easy-to-follow directives and invaluable counsel for novices, you'll discover the joys of sprouting your initial bonsai, fostering its growth, molding it into captivating designs, and much more! |
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| discover retention offer: Discover Atlantis Diana Cooper, Shaaron Hutton, 2009-06-25 During its 1500-year Golden Age, Atlantis was at the height of its spiritual strength. Its inhabitants enjoyed incredible gifts including healing, levitation, clairvoyance and telepathy.Now, for the first time, world-renowned spiritual author Diana Cooper presents us with the first comprehensive guide to understanding the Golden Age of Atlantis. Discover the history and society of this most spiritual place and time, from the origins of Atlantis to the forces that finally caused its destruction. As well as revealing how to understand and use the Atlanteans' spiritual powers, Diana shows us how they lived, with new information about their homes, work, and their religious and social life.Diana reveals new information on the Temple of Poseidon, the Great Crystal of Atlantis and the original Sphinx, as well as on the awesome wisdom of the famous crystal skulls.There are easy-to-follow exercises to develop your spiritual powers, some of which were used by the High Priests and Priestesses themselves.Accessible yet inspirational, this book is the only guide you will need to understand the history of Atlantis - and how to harness its unique powers for yourself. |
| discover retention offer: THE ART OF CUSTOMER WINNING: DISCOVER HOW TO ATTRACT, CONQUER AND KEEP NEW CUSTOMERS Marcel Souza, Unveil the secrets of customer attraction and retention with The Art of Customer Winning: Discover How to Attract, Conquer, and Keep New Customers. Imagine having the power to effortlessly draw in customers, captivate their attention, and build relationships that last. This guide is your gateway to mastering the techniques that successful businesses use to win over customers. Whether you're a seasoned entrepreneur or just starting out, this resource holds the key to creating a customer base that not only grows but remains loyal. Dive into the strategies that are tried, tested, and proven to turn prospects into devoted customers. Learn how to craft compelling messages that resonate with your target audience, leaving a lasting impact and sparking their interest. Explore the art of building trust and credibility, essential ingredients for converting potential customers into loyal supporters. Discover how to address their pain points, fulfill their needs, and exceed their expectations, setting the foundation for long-term relationships. Navigate the intricacies of customer service and engagement, discovering how to create personalized experiences that leave customers coming back for more. From social media engagement to in-person interactions, this guide covers every avenue to ensure your customers feel valued. Unlock the insights of successful businesses that have mastered the delicate balance between attracting new customers and retaining existing ones. Learn the art of creating a seamless customer journey that encompasses every touchpoint, from the first impression to post-purchase follow-up. Don't miss out on the opportunity to transform your business into a customer-winning powerhouse. Grab your copy of The Art of Customer Winning now and embark on a journey to conquer the hearts and minds of your audience, fostering lasting relationships that drive growth and success. |
| discover retention offer: Employer Branding Expert: Discover the power of the real employer branding Kindle Edition Angélica Madalosso, Employer Branding Expert is an inspiring book that dives into the fascinating world of employer branding to build strong and attractive employer brands. The book was written by the founders of ILoveMyJob, an employer branding hub responsible for developing employer brand strategies for major Brazilian and international companies. Throughout the text, the authors offer deep insights and practical content on how companies can consolidate their reputation as an employer brand to attract, retain, and engage talent. In today’s highly competitive business landscape, employer branding has become a crucial differentiator for organizations looking to scale their business quickly while attracting and retaining top talent to ensure successful growth. This book teaches how to develop and strengthen a company’s employer brand, conveying its value proposition in an authentic and captivating way, creating a unique experience for both employees and potential candidates. Throughout the pages of Employer Branding Expert, readers will discover effective strategies to: create an attractive EVP (Employee Value Proposition); engage and retain employees; attract talent through inbound recruiting and recruitment marketing strategies; increase employer brand awareness; use internal communication to retain talent; equip leadership to become reputation agents; consolidate the employer brand’s reputation in the market. With real-world examples, case studies, and practical tools, this book is an essential resource for those working directly with employer branding, business leaders, HR professionals, internal communication specialists, and anyone looking to create an authentic and attractive employer brand. |
| discover retention offer: Neuroplasticity: How to Reprogram Your Brain for the Life You Want (Discover the Secrets to Rewiring Your Brain for Optimal Performance and Mental Agility) Dustin Durante, 101-01-01 This book is an absolute must-read for educators. Educator fatigue and burnout are at an all-time high. Students are carrying their mental and emotional exhaustion into the classroom. Intentional neuroplasticity explores the plasticity of the brain and nervous system, while learning how adversity and trauma impact a student's developing nervous system to affect behaviors--which ultimately changes the way educators approach discipline and engagement. You’ll discover: • A crash course on what exactly neuroplasticity is and why you need to be excited about this astounding discovery! • Why the most popular brain games on the market are actually ineffective and what you should be playing instead • 12 interpersonal exercises you can execute immediately in your daily life to improve your cognitive flexibility without taking up a lot of your time • How to change bad habits using neuroplasticity with 5 easy steps • How neuroplasticity can be used to defeat addictions, phobias, insomnia and so much more! There was a long-standing belief that people can only transfer knowledge from their short-term to long-term memory until age 25. Once you breach the quarter-century mark, you will no longer acquire new knowledge even if you trained hard. However, the human brain is not like a computer’s hard drive; it can never get so overloaded that it can no longer accommodate information, and it is possible thanks to something called neuroplasticity. |
| discover retention offer: Discover your talent and make it your business Sara Burillo, 2016-01-23 THE BOOK YOU HAVE BEEN WAITING FOR... All the best kept SECRETS about Wealth and Success. All the KEYWORDS guaranteed for YOU to accomplish it. If you have money and are happy but want more of both. If you are tired of working for others. If at one time or other you have felt like “a falling star” instead of “a shining star”. If you do not understand how to make wealth rapidly. If you have at one time or other stayed up all night wondering what you have done wrong. The first secret is, it has nothing to do with what is around you, but what you do with it. That is why I will teach you all the Secrets so as to achieve ALL the things you want. This one is the first book of a Collection of 8 books “How to become Mr & Mrs Rich”. In it you will discover: Who you are and what you want to be in life. Your talents and how to get the best out of them. How to find your ideal life. How to achieve happiness on your way to success. WOULD YOU LIKE TO ACCOMPLISH ALL YOUR DESIRES? HOW MUCH WOULD YOU REALLY LIKE TO HAVE ALL THE SECRETS TO ACHIEVE WEALTH AND SUCCESS? With this book: You will take more than two steps at a time, leaving behind the mistakes that others make. You will reach your highest potential. You will have the key to be happy, prosperous and rich in each and every possible sense. Two people are born and receive the same education. One of them achieves wealth and success. The other does not. Do you think it is a matter of luck? There is nothing further from the truth. One of them knows what he/she wants and how to accomplish it; the other does not have an Action Plan. WITH THIS BOOK YOU WILL HAVE YOUR ACTION PLAN PERSONALIZED Your age, religion, where you come from, your sex does not matter. The only important thing here IS YOU and what you are going to do with YOUR LIFE. Are you tired of receiving orders, always working for others watching how they are getting rich while all you get is barely enough to make ends meet, tiredness, fatigue and lack of zest or happiness? This book will help you discover your Talents, and it will open the doors to being your own boss, to live happily 24 hours a day and find out your true priorities in life. WHY LIVE FROM WISHFUL THINKING WHEN YOU CAN MAKE THEM A REALITY? Download WEALTH AND SUCCESS to achieve: The keywords so others work in your place. The 7 workers for free at your command. The sale techniques less visible and more effective. The 15 steps towards motivation that will make you invincible. Your Personalized Action Plan. The magic questions for the Action. Do not let this opportunity of bringing you to life pass you by, everything is found in due time for a particular reason. Life wants to show you: The 6 most advanced and important advice for definite profits. All steps in great detail. The 12 secrets so happiness pursues you in your everyday life. The solution to your questions you ask yourself, with simplicity and maximum efficiency. The 20 steps of Your Personalized Action Plan so you accomplish the wealth and the success you wish to have. Enough time has gone by without you not having what you want. You deserve it. All you need to know is how to get it, the way to it step by step in detail to achieve it. So…Your wishes are commands. HERE IS THE BOOK YOU HAVE BEEN WAITING FOR… |
| discover retention offer: Retention Point Robert Skrob, 2018-05-04 You know those members who love what you deliver? They can¿t get enough, they tell everyone they know about you and they buy everything you offer. These are the ¿Lifers.¿ Then, there are the ¿Quitters.¿ The Quitters stop opening your email, don¿t use what you provide, then they quit, (sometimes asking for a refund.) This book reveals how to create more Lifers and repel the Quitters before they cost you time and money on wasted fulfillment. Your Retention Point is the moment your brand-new member becomes a Lifer, is emotionally invested in what you deliver, uses your product and talks about it to her friends. This book reveals how to get more members to the Retention Point. Right now it is happening by accident. By implementing the systems I reveal within this book you can generate five or ten times the number of members reaching the Retention Point and becoming Lifers as you do today. This book includes five case studies showing the Retention Point in action. Plus, Mr. Skrob¿s reveals his entire 9-Step Member On Ramp to make it easy to implement and get more of your members to the Retention Point. |
| discover retention offer: Understanding Human Design Curry, Karen, 2013-10-01 The Owner’s Manual for Your Life! Founded in the twentieth century by the late spiritual teacher Ra Uru Hu, Human Design is often called the “new Astrology,” and the “intersection of science and spirituality.” Your Human Design chart is formulated by taking your birth date, time, and location and extrapolating specific personality traits and life paths from this convergence. A Human Design chart offers an astonishingly accurate guide to your personality, as well as direction and counsel on how each individual can deal with challenges in their life. Previously, Human Design charts have been notoriously difficult to interpret and decipher, usually taking a dedicated expert to read and translate them into plain English. At least, that used to be the case—until now. In Understanding Human Design: The Science of Discovering Who You Really Are, author Karen Curry walks you through the sometimes complex and intimidating Human Design chart with simple, direct language. You will learn about each level of Human Design, from the most basic elements of the chart to the deeper, more nuanced insights Human Design offers, all in an approachable and interesting way. Understand how every line, intersection, and symbol correlates to a personality trait that can directly affect your life with an experienced guide by your side. Your personal Human Design Chart can reveal your strengths, your weaknesses, and perhaps most importantly, your potential. Prepare for repetitive difficulties that you might encounter throughout your life, and embrace the opportunity to grow as you understand your personal Human Design strategy. With author Karen Curry’s assistance and knowledge, you have a path to overcome these difficulties simply by following the directions set out in your Human Design chart, the “owner’s manual” to your life. |
| discover retention offer: Leadership Riches: Discover the Gold Each Day Vinnie Venturella, 2020-07-23 All leaders can grow each day with self-discipline and making lifetime learning a commitment. Each one of these 366 daily devotionals or lessons is mutually exclusive but should also be interdependent. You don’t have to have or do all of these to be a great leader. What this project reminded me was there are innumerable qualities, traits, and characteristics that go into the stew of being a great leader. Leadership is as much art as it is science and you need to master your leadership game over your lifetime. Because leadership is about working with people, what worked yesterday with one may not work tomorrow with another. Find what works for you, never relinquish the foundational traits and characteristics no matter what, hold yourself accountable more than you hold others accountable, and continue to move forward. I love the study of leadership, have been doing it for 35 years, and expect to do it my whole life. Leadership fascinates me and the more I study it the more I validate how critical it is to teams, organizations, our nation, and our church. My life’s purpose is to Positively Influence Lives. This is done primarily through leadership. My measure of success with this project is to expose readers to leadership concepts and lessons so they can build upon their own leadership knowledge. |
| discover retention offer: Discover the Right Retirement for You Joseph "Jay" Totter, 2020-08-04 What comes to mind when you think of retirement? An age? A date? A budget? Do you regard it as a reward for work well done or the inevitable end of a life well lived? What do you envision doing once you are no longer working? If any of these questions seem daunting, this is the book for you. The author, an experienced and skilled human resources administrator, frequently encountered individuals who had not done any retirement planning beyond selecting a date and estimating a budget. He also discovered how limited the retirement literature was with most of it focused on the financial aspects to the exclusion of a myriad of other factors that go into creating a satisfying retirement. Thus began a two-year journey of research and writing to create Discover the Right Retirement for You, the most comprehensive guide to retirement planning currently available. Carefully crafted to be used by the 44 million Baby Boomers who are retiring at the astonishing rate of 10,000 each day, this remarkable resource contains comprehensive information written in comprehendible language about the many components of retirement and connects the reader to others like themselves. It is a reference book with facts and figures, a workbook with worksheets for self-inventory and reflection, and a storybook with anecdotes about retirement expectations and experiences. Distilled from extensive interviews with people just like you, Discover the Right Retirement for You invites you to explore retirement from such diverse perspectives as its effect on your health, self-image, and family, while also addressing the financial aspects. Whether retirement is right around the corner or a few years away, this is the guidebook you need to create the right retirement for you. |
| discover retention offer: Discover Diving , 1993 |
| discover retention offer: Discover the CSU Pat Dever, Margy Arthur, 1994 |
| discover retention offer: Making Data Smarter with IBM Spectrum Discover: Practical AI Solutions Ivaylo B. Bozhinov, Isom Crawford Jr., Joseph Dain, Mathias Defiebre, Maxime Deloche, Kiran Ghag, Vasfi Gucer, Xin Liu, Abeer Selim, Gauthier Siri, Christopher Vollmar, IBM Redbooks, 2020-10-19 More than 80% of all data that is collected by organizations is not in a standard relational database. Instead, it is trapped in unstructured documents, social media posts, machine logs, and so on. Many organizations face significant challenges to manage this deluge of unstructured data, such as the following examples: Pinpointing and activating relevant data for large-scale analytics Lacking the fine-grained visibility that is needed to map data to business priorities Removing redundant, obsolete, and trivial (ROT) data Identifying and classifying sensitive data IBM® Spectrum Discover is a modern metadata management software that provides data insight for petabyte-scale file and Object Storage, storage on-premises, and in the cloud. This software enables organizations to make better business decisions and gain and maintain a competitive advantage. IBM Spectrum® Discover provides a rich metadata layer that enables storage administrators, data stewards, and data scientists to efficiently manage, classify, and gain insights from massive amounts of unstructured data. It improves storage economics, helps mitigate risk, and accelerates large-scale analytics to create competitive advantage and speed critical research. This IBM Redbooks® publication presents several use cases that are focused on artificial intelligence (AI) solutions with IBM Spectrum Discover. This book helps storage administrators and technical specialists plan and implement AI solutions by using IBM Spectrum Discover and several other IBM Storage products. |
| discover retention offer: MilesTalk Dave Grossman, 2018-01-18 Do you have a friend that always seems to be flying around the world in First Class and wonder how? Maybe you already know about frequent flyer miles but don't know how to get them yourself. Dave Grossman has been that friend for years and shares all of his secrets in this must-read for anyone with big travel dreams on a small budget. |
| discover retention offer: Orbiting the Giant Hairball Gordon MacKenzie, 1998-04-01 Creativity is crucial to business success. But too often, even the most innovative organization quickly becomes a giant hairball--a tangled, impenetrable mass of rules, traditions, and systems, all based on what worked in the past--that exercises an inexorable pull into mediocrity. Gordon McKenzie worked at Hallmark Cards for thirty years, many of which he spent inspiring his colleagues to slip the bonds of Corporate Normalcy and rise to orbit--to a mode of dreaming, daring and doing above and beyond the rubber-stamp confines of the administrative mind-set. In his deeply funny book, exuberantly illustrated in full color, he shares the story of his own professional evolution, together with lessons on awakening and fostering creative genius. Originally self-published and already a business cult classic, this personally empowering and entertaining look at the intersection between human creativity and the bottom line is now widely available to bookstores. It will be a must-read for any manager looking for new ways to invigorate employees, and any professional who wants to achieve his or her best, most self-expressive, most creative and fulfilling work. |
| discover retention offer: Now, Discover Your Strengths Marcus Buckingham, Donald O. Clifton, 2001-01-29 The 20th anniversary edition of Now, Discover Your Strengths comes with an access code to the Clifton StrengthsFinder 2.0 assessment. This updated assessment includes reports and resources that go far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths. The original publication of Now, Discover Your Strengths in 2001 launched a worldwide strengths revolution. To date, more than 20 million people have discovered their strengths, and tens of thousands more are discovering theirs every week. Gallup Press has published numerous strengths-based books, and Gallup Strengths Center has become a worldwide destination for strengths-based development. Since the book's release, Gallup has continued to dedicate countless hours to developing our strengths science, the brainchild of the late Dr. Donald O. Clifton, who was named Father of Strengths-Based Psychology by the American Psychological Association. Part of that investment resulted in Clifton StrengthsFinder 2.0 -- a refined upgrade of the original assessment for discovering your strengths. To ensure that you have the best possible experience in discovering and developing your strengths, we have made Clifton StrengthsFinder 2.0 available to those who purchase the 20th anniversary edition of Now, Discover Your Strengths. The updated assessment includes new reports and resources, including the Strengths Insight and Action-Planning Guide. This guide goes far beyond the standardized reports of the older assessment by providing you with personalized insight statements unique to your specific combination of strengths. These highly customized Strengths Insights are an in-depth analysis of your top five strengths. They describe who you are in astonishing detail and provide you with a comprehensive understanding of yourself, your strengths and what makes you stand out. These updated resources, in combination with the 20th anniversary edition of Now, Discover Your Strengths, give you the best opportunity to soar with your strengths -- at work and in your life. |
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| discover retention offer: The Lifebelt John A. Murphy, 2001-08-08 In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril. At its heart is the successful management of customer retention by being customer-focused as an organization. The concept is not rocket science, but its implementation is more of a challenge. It involves a fundamental change within the organization. In this book, John Murphy introduces The Lifebelt - quite literally an aid to keeping afloat in this pressured environment. The Lifebelt is a framework that offers a practical way forward to integrating and mobilizing the entire oragnization toward a holistic CRM programme. The proprietary framework features six key factors identified as being essential for consistent delivery of service: customer focus, processes, employee involvement, training, measurement, and continuous improvement. John Murphy outlines how each of the factors should be owned by an appropriate member of the top management team. When this framework is systematically and effectively implemented and managed it will considerably enhance the customer retention capacity of the company. The logic of the framework applies to virtually all industries internationally. Managers and marketers across the board will find this book one of the most practical gudies to retaining customers published to date. |
| discover retention offer: The WorldatWork Handbook of Compensation, Benefits and Total Rewards WorldatWork, 2015-03-05 Praise for The WorldatWork Handbook of Compensation, Benefits & Total Rewards This is the definitive guide to compensation and benefits for modern HR professionals who must attract, motivate, and retain quality employees. Technical enough for specialists but broad in scope for generalists, this well-rounded resource belongs on the desk of every recruiter and HR executive. An indispensable tool for understanding and implementing the total rewards concept, the WorldatWork Handbook of Compensation, Benefits, and Total Rewards is the key to designing compensation practices that ensure organizational success. Coverage includes: Why the total rewards strategy works Developing the components of a total rewards program Common ways a total rewards program can go wrong Designing and implementing a total rewards program Communicating the total rewards vision Developing a compensation philosophy and package FLSA and other laws that affect compensation Determining and setting competitive salary levels And much more |
| discover retention offer: Hearings United States. Congress. House. Committee on Post Office and Civil Service, 1965 |
| discover retention offer: Keeping Students in Higher Education David Moxley, Anwar Najor-Durack, Cecille Dumbrigue, 2013-06-17 This text examines the issues surrounding student drop-outs and presents a practical guide to identifying reasons for drop out and developing solutions to the problem of retaining students in higher education. |
| discover retention offer: Converting Customer Value John J. Murphy, Jamie Burton, Robin Gleaves, Jan Kitshoff, 2005-11-18 A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability. |
| discover retention offer: Talent4LIFE Model Handbook Talent4LIFE Consortium, 2023-06-21 This guide is conceived for HR professionals, SME business owners and all those interested in HRM and talent management agendas and aims to improve employee retention and development through implementing a talent management system. Although the handbook highlights specific considerations in relation to employees 45+ years, it is designed to be inclusive of all employees thus widening its appeal to all size companies, sectors, and industries in Europe. The Talent4LIFE Model Handbook contains the most important topics of the employee lifecycle from a talent management perspective. The Handbook comprised six key chapters detailing the core elements of a Talent Management system: 1. Recruiting for Talent 2. Onboarding 3. Develop 4. Grow 5. Retain 6. Offboarding and succession planning The European Commission’s support of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission can not be held responsible for any use which may be made of the information therein. Project Number: 2020-1-AT01-KA202-077993 |
| discover retention offer: Winning on Purpose Fred Reichheld, Darci Darnell, Maureen Burns, 2021-12-07 Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success. |
| discover retention offer: Diversity in the Financial Services Sector United States. Congress. House. Committee on Financial Services. Subcommittee on Oversight and Investigations, 2008 |
| discover retention offer: Regulating the Crypto Economy Iris H-Y Chiu, 2021-10-21 This book focuses on the building of a crypto economy as an alternative economic space and discusses how the crypto economy should be governed. The crypto economy is examined in its productive and financialised aspects, in order to distil the need for governance in this economic space. The author argues that it is imperative for regulatory policy to develop the economic governance of the blockchain-based business model, in order to facilitate economic mobilisation and wealth creation. The regulatory framework should cater for a new and unique enterprise organisational law and the fund-raising and financing of blockchain-based development projects. Such a regulatory framework is crucially enabling in nature and consistent with the tenets of regulatory capitalism. Further, the book acknowledges the rising importance of private monetary orders in the crypto economy and native payment systems that do not rely on conventional institutions for value transfer. A regulatory blueprint is proposed for governing such monetary orders as 'commons' governance. The rise of Decentralised Finance and other financial innovations in the crypto economy are also discussed, and the book suggests a framework for regulatory consideration in this dynamic landscape in order to meet a balance of public interest objectives and private interests. By setting out a reform agenda in relation to economic and financial governance in the crypto economy, this forward-looking work argues for the extension of 'regulatory capitalism' to this perceived 'wild west' of an alternative economic space. It advances the message that an innovative regulatory agenda is needed to account for the economically disruptive and technologically transformative developments brought about by the crypto economy. |
| discover retention offer: The Undersea Journal , 1997 |
| discover retention offer: The Hormone Secret Tami Meraglia, 2015-04-14 Tami offers [a] ... thirty-day plan to restore healthy levels of testosterone and balance the relative levels of other hormones, based on lifestyle modifications such as supplements and nutritional adjustments. She also offers her Mediterranean Diet-based meal plan and low-impact exercise ideas that [may help] boost your energy--Amazon.com. |
| discover retention offer: Helping College Students Succeed Glenn Hirsch, 2013-06-17 Glenn Hirsch offers professionals a user-friendly, comprehensive resource book of theories and specific techniques that can be used to enhance college student success. Dr. Hirsch offers readers an integrated model for change that includes both holistic assessments of academic difficulty and suggestions for three different levels of intervention based on the student's readiness and motivation for change. He also provides specific interview and testing strategies for determining the causes of academic difficulty. |
| discover retention offer: Smart Schools David Perkins, 2008-06-30 Perkins reveals the common misguided strategies students use and offers teachers and parents advice on how they can help their children. Although there has been a great deal of impassioned debate over the sad state of American education today, surprisingly little attention has been paid to how children actually learn to think. But, as David Perkins demonstrates, we cannot solve our problems in this area simply by redistributing power or by asking children to regurgitate facts on a multiple choice exam. Rather we must ask what kinds of knowledge students typically acquire in school. In Smart Schools, Perkins draws on over twenty years of research to reveal the common misguided strategies students use in trying to understand a topic, and then shows teachers and parents what strategies they can use with children to increase real understanding. |
| discover retention offer: The Accidental Investment Banker Jonathan A. Knee, 2006-08-15 In this candid and irreverent insider's account of an industry in free fall, Knee captures an exhilarating era of fabulous dealmaking in a freewheeling Internet economy--and the catastrophe that followed when the bubble burst. |
| discover retention offer: Predictive Marketing Omer Artun, Dominique Levin, 2015-08-06 Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience. |
| discover retention offer: The Big Book of HR, 10th Anniversary Edition Barbara Mitchell, Cornelia Gamlem, 2022-01-01 The complete guide to human resources processes, issues, and best practices by two of the most seasoned and respected HR professionals. Managing people is the biggest challenge any organization faces. It’s a challenge that has grown even more difficult over the past decade. Since The Big Book of HR was first published, we’ve seen dramatic changes in the workplace and the workforce. This 10th anniversary edition incorporates discussions and reflections on these changes and examines new and emerging trends useful for any business owner, manager, or HR professional, with the most current information to get the most from their talent—from strategic HR-related issues to the smallest tactical details of managing people. The Big Book of HR, 10th Anniversary Edition includes up-to-date information about: The challenges of remote and distributed workforces Diversity, equity and inclusion Workplace harassment and its prevention Changing technology and its impact on every facet of people management Pay equity and its effect on transparency in compensation Benefits that meet the needs of a multigenerational workforce State and local laws that are addressing societal changes Gamification and other training strategies |
| discover retention offer: Overseas Teachers Pay United States. Congress. House. Committee on Post Office and Civil Service. Subcommittee on Compensation, 1965 |
| discover retention offer: Startup, Scaleup, Screwup Jurgen Appelo, 2019-04-16 Real-world tools to build your venture, grow your business, and avoid mistakes Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on. Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to: Apply 42 effective tools to sustain and accelerate your business growth Avoid the mistakes and pitfalls associated with rapid business growth or organizational change Develop a clear growth plan to integrate into your overall business model Structure your business for rapid scaling and efficient management Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library. |
| discover retention offer: Social Justice and Community College Education Bryan Reece, 2021-07-05 This book explores the central role community colleges play in American social justice. The United States has long-standing social and cultural structures that perpetuate inequality along race, ethnicity, and income lines. The primary role of American community colleges is to disrupt these structures on behalf of the students we serve. In this sense, community colleges are called to play a subversive role in contemporary society, but it is a good kind of subversion. Social Justice and Community College Education makes four very important contributions to this conversation: First, the book helps us quantify and understand the size and dimension of the equity gaps in higher education by tracking ten specific student groups from historically underserved communities. Second, the book summarizes best practices research and literature with regard to pedagogy, services, programs, and leadership in community colleges, presenting practical strategies for implementation. Third, through a national survey of community college personnel, the book covers significant new territory in the discussion of work we need to do collaboratively as community colleges. Fourth, this book captures the unique and special mission of American community colleges. Our work is the work of social justice, and we carry this work out in society at a greater volume, with greater intentionality, and through greater expertise than any other sector of higher education. In this arena, community colleges should lead. |
| discover retention offer: The Climate Diet Paul Greenberg, 2021-04-13 “Useful and relevant. . . . Greenberg’s writing is clear and concise. Each section starts with easy tips . . . then wades into bigger, trickier concepts.” —New York Times Book Review A celebrated writer on food and sustainability offers fifty straightforward, impactful rules for climate-friendly living We all understand just how dire the circumstances facing our planet are and that we all need to do our part to stem the tide of climate change. When we look in the mirror, we can admit that we desperately need to go on a climate diet. But the task of cutting down our carbon emissions feels overwhelming and the discipline required hard to summon. With The Climate Diet, award-winning food and environmental writer Paul Greenberg offers us the practical, accessible guide we all need. It contains fifty achievable steps we can take to live our daily lives in a way that's friendlier to the planet--from what we eat, how we live at home, how we travel, and how we lobby businesses and elected officials to do the right thing. Chock-full of simple yet revelatory guidance, The Climate Diet empowers us to cast aside feelings of helplessness and start making positive changes for the good of our planet. |
| discover retention offer: Rightsizing the Academic Library Collection Mary E. Miller, Suzanne M. Ward, 2021-03-30 Honored with many accolades, including a starred review in Library Journal, the first edition of this book demonstrated the power and flexibility of “rightsizing,” an approach that applies a scalable, rule-based strategy to help academic libraries balance stewardship of spaces and the collection. In the five years since Ward’s first edition, the shared print infrastructure has grown in leaps and bounds, as has coordination among programs. With this revision, Miller addresses new options as well as the increasing urgency to protect at-risk titles as you reduce your physical collection. Readers will feel confident rightsizing their institution’s own collections with this book’s expert guidance on the concept of rightsizing, a strategic and largely automated approach that uses continuous assessment to identify the no- and low-use materials in the collection, and its five core elements; crafting a rightsizing plan, from developing withdrawal criteria and creating discard lists to managing workflow and disposing of withdrawn materials, using a project-management focus; moving toward a “facilitated collection” with a mix of local, external, and collaborative services; six discussion areas for decisions on participating in a shared print program; factors in choosing a collection decision support tool; relationships with stakeholders; how to handle print resources after your library licenses perpetual access rights to the electronic equivalent; and future directions for rightsizing |
