Dynata Research What Is It

Dynata Research: What Is It? A Comprehensive Guide

Introduction:

Are you curious about Dynata, the global leader in data-driven insights? Have you seen their surveys popping up online and wondered what exactly they do? This comprehensive guide dives deep into the world of Dynata research, exploring its methods, its purpose, and its impact on various industries. We'll uncover what Dynata is, how it works, and why it's become a crucial player in the market research landscape. We'll demystify the process, address common concerns, and provide you with a clear understanding of this influential research company.


What is Dynata Research?

Dynata (formerly known as Research Now) is a leading global provider of first-party data and insights. Instead of relying on secondary data sources, Dynata builds its understanding of consumer behavior and preferences through direct engagement with its vast panel of respondents. This panel encompasses millions of individuals globally, representing a diverse range of demographics and interests. Their core business is collecting and analyzing this data to provide actionable insights for businesses across a multitude of sectors.

How Dynata Research Works:

Dynata’s research process is multifaceted but generally follows these key steps:

Panel Recruitment: Dynata meticulously recruits participants for its global panel, ensuring diversity and representativeness. This involves employing various recruitment strategies, including online advertising, partnerships with other organizations, and direct outreach.
Survey Design and Distribution: Using advanced methodologies, Dynata designs surveys tailored to specific research objectives. These surveys are then distributed to relevant segments of its panel using various channels, including email, mobile apps, and online platforms.
Data Collection and Analysis: Once the surveys are completed, Dynata's proprietary technology processes and analyzes the collected data. This includes sophisticated techniques like statistical modeling and data visualization to extract meaningful insights.
Report Generation and Delivery: The final step involves generating detailed reports that present the key findings, conclusions, and actionable recommendations for clients. These reports are tailored to the client's specific needs and often include interactive dashboards for easy interpretation.

Types of Research Conducted by Dynata:

Dynata conducts a wide variety of research projects, catering to diverse client needs. Some of the most common types include:

Market Research: Understanding market trends, consumer preferences, and competitor analysis to inform strategic business decisions.
Product Development Research: Gathering feedback on new product ideas, testing prototypes, and optimizing product features based on consumer input.
Brand Research: Assessing brand awareness, perception, and loyalty to guide marketing strategies and brand positioning.
Customer Satisfaction Research: Measuring customer satisfaction levels and identifying areas for improvement in products or services.
Advertising Research: Testing the effectiveness of advertising campaigns and optimizing messaging to maximize impact.


The Benefits of Using Dynata Research:

Several advantages make Dynata a preferred choice for many organizations:

Large and Diverse Respondent Pool: Access to a massive global panel ensures statistically significant and representative results.
Advanced Data Collection Methods: Utilizing cutting-edge technologies guarantees high-quality data and efficient data collection.
Data Security and Privacy: Dynata adheres to strict data privacy protocols, ensuring the ethical and responsible handling of sensitive information.
Experienced Research Professionals: Dynata employs a team of seasoned researchers who provide expertise and guidance throughout the research process.
Actionable Insights: The research results provide clear, concise, and actionable insights that can be directly implemented to improve business outcomes.


Concerns and Criticisms:

While Dynata is a respected research firm, some concerns have been raised:

Survey Fatigue: The sheer volume of surveys some panel members receive can lead to survey fatigue and potentially biased responses.
Incentive Bias: The incentive structure used to attract participants might influence their responses.
Data Accuracy: The accuracy of self-reported data can be questionable, and efforts are needed to mitigate this inherent limitation.

Dynata acknowledges these concerns and proactively addresses them through continuous improvement in its methods and protocols. For example, they constantly refine their survey design to minimize fatigue and implement robust data validation techniques to enhance accuracy.


Dynata's Role in Various Industries:

Dynata's research services are utilized across numerous industries, including:

Technology: Understanding consumer preferences for software, hardware, and digital services.
Consumer Packaged Goods (CPG): Assessing market trends and consumer preferences for food, beverages, and household products.
Healthcare: Gathering insights into patient behavior, treatment effectiveness, and consumer attitudes towards healthcare services.
Financial Services: Understanding consumer financial behavior, attitudes towards investments, and preferences for financial products.
Retail: Analyzing customer shopping habits, brand loyalty, and preferences for online versus in-store shopping.


Conclusion:

Dynata research plays a pivotal role in helping businesses understand their customers and markets. By leveraging its vast panel of respondents and advanced data analysis techniques, Dynata provides valuable insights that drive strategic decision-making. While some concerns regarding survey fatigue and data accuracy exist, Dynata actively works to address these issues, maintaining its position as a leader in the market research industry. Understanding how Dynata functions provides valuable insight into the modern world of data-driven decision making.



Article Outline: Dynata Research: What Is It?

Introduction: Hooking the reader, providing a brief overview of Dynata.
Chapter 1: What is Dynata Research? Defining Dynata, its purpose, and its history.
Chapter 2: How Dynata Research Works: Detailed explanation of the research process.
Chapter 3: Types of Research Conducted by Dynata: Overview of the various research types offered.
Chapter 4: The Benefits of Using Dynata Research: Outlining the advantages of choosing Dynata.
Chapter 5: Concerns and Criticisms: Addressing potential drawbacks and limitations.
Chapter 6: Dynata's Role in Various Industries: Showing the broad application of Dynata's research.
Conclusion: Summarizing the key points and offering a final perspective.
FAQs: Answering common questions about Dynata.


(Detailed content for each chapter is provided above in the main article.)


FAQs:

1. Is Dynata Research legitimate? Yes, Dynata is a reputable and established market research company with a long history.
2. How much do you get paid for Dynata surveys? Compensation varies depending on survey length and complexity.
3. Is Dynata Research safe? Dynata adheres to strict data privacy and security protocols.
4. How do I join the Dynata panel? You can typically join through their website or through invitations.
5. How often will I receive surveys from Dynata? The frequency varies depending on your profile and available surveys.
6. What kind of information does Dynata collect? They collect demographic data, behavioral data, and opinions through surveys.
7. Can I opt out of Dynata surveys? Yes, you can easily unsubscribe from their panel at any time.
8. How does Dynata protect my data? They employ robust security measures and comply with data privacy regulations.
9. Is Dynata research biased? While striving for objectivity, all research has some degree of inherent bias; Dynata works to minimize this through careful methodology.


Related Articles:

1. Dynata vs. SurveyMonkey: A comparison of two popular online survey platforms.
2. The Future of Market Research: The Role of Big Data: Exploring how big data is changing the market research landscape.
3. Understanding Respondent Bias in Online Surveys: Discussing the challenges of bias and methods to mitigate it.
4. The Ethics of Online Surveys: Ensuring Data Privacy and Consent: Addressing ethical considerations in online research.
5. How to Design Effective Online Surveys: Tips and best practices for creating high-quality surveys.
6. Data Analysis Techniques in Market Research: Explaining common methods used to analyze survey data.
7. Market Research Trends for 2024: Predicting future trends in the market research industry.
8. The Importance of Sample Size in Market Research: Explaining why sample size is crucial for accurate results.
9. Using Dynata Research for Business Decision-Making: Practical applications of Dynata's research in various business contexts.


  dynata research what is it: Essentials of Business Research Methods Joe F. Hair Jr., Michael Page, Niek Brunsveld, 2019-11-05 In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.
  dynata research what is it: Communication Research on Health Disparities and Coping Strategies in COVID-19 Related Crises Rukhsana Ahmed, Yuping Mao, 2024-02-08 This book presents health communication scholarship from Chile, China, Colombia, Ecuador, Japan, New Zealand, Sweden, United States, and Venezuela, that recognizes the central role of communication in addressing and coping with health disparities across diverse populations. It thus advances understanding of the nuances of long standing, as well as emerging health disparities in our ever-changing social environment. The volume features eleven original, interdisciplinary research and evidence-based articles from scholars with distinct disciplinary backgrounds and unique positionalities who offer new and meaningful perspectives for scholars and practitioners in their diversity, equity, inclusion, and social justice efforts within domains such as health communication and public health. Contributions to the book facilitate meaningful dialogue and knowledge exchanges to address a wide range of key health disparities related to structural barriers and racial inequities. Featuring highly interdisciplinary research spanning from the Global South to the Global North, this book will be a key resource for researchers, scholars and practitioners in both communication studies and health sciences, as well as their respective allied fields such as media studies, telecommunications, journalism, sociology, anthropology, cultural studies, medical science, nursing, public health, psychology/psychiatry, and medical informatics. It was originally published as a special issue of Health Communication.
  dynata research what is it: Handbook of International and Cross-Cultural Leadership Research Processes Yulia Tolstikov-Mast, Franziska Bieri, Jennie L. Walker, 2021-11-29 An invaluable contribution to the area of leadership studies, the Handbook of International and Cross-Cultural Leadership Research Processes: Perspectives, Practice, Instruction brings together renowned authors with diverse cultural, academic, and practitioner backgrounds to provide a comprehensive overview and analysis of all stages of the research process. The handbook centers around authors’ international research reflections and experiences, with chapters that reflect and analyze various research experiences in order to help readers learn about the integrity of each stage of the international leadership research process with examples and discussions. Part I introduces philosophical traditions of the leadership field and discusses how established leadership and followership theories and approaches sometimes fail to capture leadership realities of different cultures and societies. Part II focuses on methodological challenges and opportunities. Scholars share insights on their research practices in different stages of international and cross-cultural studies. Part III is forward-looking in preparing readers to respond to complex realities of the leadership field: teaching, learning, publishing, and applying international and cross-cultural leadership research standards with integrity. The unifying thread amongst all the chapters is a shared intent to build knowledge of diverse and evolving leadership practices and phenomena across cultures and societies. The handbook is an excellent resource for a broad audience including scholars across disciplines and fields, such as psychology, management, history, cognitive science, economics, anthropology, sociology, and medicine, as well as educators, consultants, and graduate and doctoral students who are interested in understanding authentic leadership practices outside of the traditional Western paradigm.
  dynata research what is it: Essentials of Business Research Methods Joe F. Hair Jr., Michael Page, Niek Brunsveld, Adam Merkle, Natalie Cleton, 2023-07-25 Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor’s manual, PowerPoint slides, and a test bank.
  dynata research what is it: Marketing Research Carl McDaniel, Jr., Roger Gates, 2020-11-10 Marketing Research: Using Analytics to Develop Market Insights teaches students how to use market research to inform critical business decisions. Offering a practitioner's perspective, thisfully-updated edition covers both marketing research theory and practice to provide students with a comprehensive understanding of the subject. A unique applications-based approach—grounded in the authors' 50 years' combined experience in the marketing research industry—features real data, real people, and real research to prepare students for designing, conducting, analyzing, and integrating marketing research in their future business careers. Already a standard text in marketing research courses, the twelfth edition contains thoroughly revised content that reflects the latest trends, practices, and research in the field. Numerous examples of companies and research firms, such as Twitter, ESPN, Ford, and General Motors, are featured throughout the text to illustrate how marketing research is gathered and used in the real world. Detailed yet accessible chapters examine topics including marketing intelligence, problem definition and exploratory research, big data and data analytics, online and social media marketing research, questionnaire design, statistical testing, and managing marketing research studies and teams.
  dynata research what is it: The Routledge International Handbook of Online Deviance Roderick S. Graham, Stephan G. Humer, Claire Seungeun Lee, Veronika Nagy, 2024-09-16 Covering a wide range of different online platforms, including social media sites and chatrooms, this volume is a comprehensive exploration of the current state of sociological and criminological scholarship focused on online deviance. Understanding deviance broadly, the handbook acknowledges both an objective normative approach and a subjective, reactivist approach to the topic, putting into sharp relief the distinctions between cybercrime and online deviance on the one hand, and wider concerns of online communities related to online deviance on the other. Divided into five sections, the first section is devoted primarily to scholarship about the theories and methods foundational to exploring online deviance. The second section, “Gender, Sex, and Sexuality”, presents empirical research on expressions of gender, sex, and sexuality in online spaces considered deviant. The third section, “Violence and Aggression,” highlights scholarship on types of violent communications such as hate speech and cyberstalking. The fourth section, “Communities and Culture,” describes empirical research on online communities and networks that can be described as deviant by wider society. Lastly, the fifth section, “Regional Perspectives,” highlights research in which a terrestrial location is impactful to the online phenomena studied. Providing a window into future scholarship over the next several years and acknowledging the ephemeral nature of research on digital technology, The Routledge International Handbook on Online Deviance is essential reading for students and scholars of Criminology and Sociology focused on deviant online behaviour. It will also appeal to those working in related areas within Internet/Digital Studies, Media/Communication Studies, Psychology, and Cybersecurity.
  dynata research what is it: Quantitative Research Methods in Communication Erica Scharrer, Srividya Ramasubramanian, 2021-05-13 This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today’s researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to engage in dialogue with members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by illustrating each step in the research design process with research addressing questions of social justice. It provides practical guidance for researchers who wish to engage in the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods—from conceptualization through all the stages of execution of a study, including providing a detailed guide for statistical analysis—and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research.
  dynata research what is it: Alternative Protein Source For A Sustainable And Healthy Nutrition Carla Cavallo, Kathleen L. Hefferon, 2024-08-01 Global socioeconomic systems and climate change exacerbate disparities that leave a huge proportion of the human population malnourished. This condition will be further worsened by intensive food production like livestock that produces affordable protein but contribute to increasing greenhouse gases, making conventional food sources such as animal livestock unsustainable at global scales, in a vicious cycle. Thus, food systems have come under pressure to meet global food demands, whilst having to meet economic and ecological targets.
  dynata research what is it: Creating Conspiracy Beliefs Dolores Albarracin, Julia Albarracin, Man-pui Sally Chan, 2021-11-25 Drawing on psychology, political science, communication, and information sciences, this book explores the birth of conspiracy theories.
  dynata research what is it: The Partisan Next Door Ethan C. Busby, Adam J. Howat, Jacob E. Rothschild, Richard M. Shafranek, 2021-09-29 In the United States, politics has become tribal and personalized. The influence of partisan divisions has extended beyond the political realm into everyday life, affecting relationships and workplaces as well as the ballot box. To help explain this trend, we examine the stereotypes Americans have of ordinary Democrats and Republicans. Using data from surveys, experiments, and Americans' own words, we explore the content of partisan stereotypes and find that they come in three main flavors—parties as their own tribes, coalitions of other tribes, or vehicles for political issues. These different stereotypes influence partisan conflict: people who hold trait-based stereotypes tend to display the highest levels of polarization, while holding issue-based stereotypes decreases polarization. This finding suggests that reducing partisan conflict does not require downplaying partisan divisions but shifting the focus to political priorities rather than identity—a turn to what we call responsible partisanship.
  dynata research what is it: Advances in Taxation John Hasseldine, 2024-06-20 Volume 31 of Advances in Taxation includes studies from expert contributors, exploring topics such as: firms’ domestic and foreign effective tax rates; tax avoidance; and tax compliance. A study reviews prior literature on tax increment financing, an economic development tool frequently used by U.S. local governments.
  dynata research what is it: Disinformation in Open Online Media Mike Preuss,
  dynata research what is it: Choices in a Chaotic Campaign Kim L. Fridkin, Patrick J. Kenney, 2024-05-31 In Choices in a Chaotic Campaign, Kim Fridkin and Patrick Kenney explore the dynamic nature of citizens' beliefs and behaviors in response to the historic 2020 presidential campaign. In today's political environment where citizens can effortlessly gather information, it is important to move beyond standard political characteristics and consider the impact of pre-existing psychological predispositions. Fridkin and Kenney argue these predispositions influence assessments of campaign events and issues, and ultimately alter citizens' voting decisions. The book relies on data from an original three-wave panel study of over 4,000 people interviewed in September, October, and immediately after Election Day in November 2020. The timing of the surveys provides the analytical leverage to explore how views of the campaign alter citizens' impressions of the candidates. The book demonstrates that expanding the relevant citizen characteristics to include psychological predispositions increases our ability to understand how campaigns influence voters' decisions at the ballot box.
  dynata research what is it: Research in social psychology, prevention activities and mental health promotion Sergio López García, José Enrique Moral-García, Manuel Joaquim Loureiro, Alba González-Palomares, Brais Ruibal-Lista, 2024-02-29
  dynata research what is it: Educational Research R. Burke Johnson, Larry B. Christensen, 2024-08-12 Educational Research: Quantitative, Qualitative, and Mixed Approaches by R. Burke Johnson and Larry Christensen offers a comprehensive, accessible introduction to research methods for undergraduate and graduate students. Readers will develop an understanding of the multiple research methods and strategies used in education and related fields, including how to read and critically evaluate published research and how to write a proposal, construct a questionnaire, and conduct an empirical research study on their own. The Eighth Edition maintains the features that made this book a best-seller, including attention-grabbing chapter-opening vignettes, lively examples that engage student interest, a conversational and friendly writing style, and more. Fully updated for the Seventh Edition of the Publication Manual of the American Psychological Association, this new edition includes expanded information on research ethics and IRBs, expanded and more current information on sampling and causation across research designs, and the latest thinking on mixed methods research. Designed to make learning about research methods enjoyable without sacrificing the necessary rigor, this highly readable text transforms readers into critical consumers and users of research.
  dynata research what is it: The Attention Economy Karen Nelson-Field,
  dynata research what is it: Thriving in Love and Money Shaunti Feldhahn, Jeff Feldhahn, 2020-03-03 Over 90 percent of couples experience some level of tension around money. In fact, money issues are the number one stressor in relationships. So many books try to fix the surface problems, such as how to budget and what to prioritize when it comes to finances, but the issues go much deeper than just a simple spreadsheet. How do men and women view money differently? What do most couples fight about? How can they get on the same page? What questions should men/women ask their significant others before marriage? There are emotional and spiritual components to finances that most couples ignore. How can you agree on a budget if you disagree with each other on the basic purpose of money? Thriving in Love and Money is based on original research Shaunti and Jeff Feldhahn have conducted to get to the heart of these issues. And just as they did with their bestselling books For Women Only and For Men Only, they will use this research to provide the answers and insights you need to break the tension and provide the unity you're looking for. Let this book deepen your understanding of each other, leading to clear communication, peace as a couple, and better financial decision-making. Also available: video curriculum and workbook.
  dynata research what is it: The Personalization of Politics in the European Union Katjana Gattermann, 2022-08-25 The personalization of politics, whereby politicians increasingly become the main focus of political processes, is a prominent phenomenon in modern democracies that has received considerable scholarly attention in national politics. However, little is known about the scope, causes and consequences of personalization in European Union politics, although recent institutional and political developments suggest that such a trend is underway. This book sheds light onto this phenomenon by taking a comprehensive approach to understanding four key dimensions of personalization concerning institutions, media, politics, and citizens. In doing so, it relies on an innovative longitudinal and cross-country comparative research design and applies multiple methods. It argues that institutional personalization is a necessary but not sufficient pre-condition for media to increasingly report about individual politicians. It shows that media personalization fluctuates across country and over time, while Members of the European Parliament increasingly engage in personalized legislative and communicative behaviour. These developments are conditional upon domestic media and electoral systems and have limited effects on citizen attitudes and political awareness. The book concludes that as additional political actors gain formal individual responsibilities, European Union politics also becomes more complex to disentangle. Ultimately, institutions provide more effective cues than individual politicians both for media to inform citizens about European Union politics and for the latter to acquire information that may help them understand and evaluate European Union politics. These findings have important implications for the future of personalized politics in the European Union.
  dynata research what is it: Advances in Advertising Research (Vol. XII) Alexandra Vignolles, Martin K. J. Waiguny, 2023 This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership. About the Editors Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC MSc & MBA. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals. Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. The Journal of Advertising, Media psychology, Young Consumers, Australasian Marketing Journal among others are outlets where this research is published.
  dynata research what is it: The Sage Handbook of Survey Development and Application Lucy R. Ford, Terri A. Scandura, 2023-06-29 The SAGE Handbook of Survey Development and Application provides a practical resource that researchers can go to for cutting-edge tools to ensure they are employing the best survey research techniques. This handbook not only covers the classic and innovational skills and approaches involved at every step of the survey research process, but also centres itself around applied, how-to guidance to aid readers in best practice. Chapters engage with a broad range of topics including sampling issues, approaches to establishment of measurement equivalence, and the use of online labour pools in survey development. With contributions from a global community of leading and emerging scholars across a wide variety of disciplines, this Handbook is focused on being applicable and accessible across the social sciences. Containing over 120 tables and figures, checklists and tutorial guides, The SAGE Handbook of Survey Development and Application will serve as a one stop resource for survey research. This handbook serves as a touchstone for a variety of fields such as Organizational Behavior, Industrial & Organizational Psychology, Management, Psychology, Educational Research, Marketing, Public Policy, and others. PART 1: Conceptual Issues and Operational Definition PART 2: Research Design Considerations PART 3: Item Development PART 4: Scale Improvement Methods PART 5: Data Collection PART 6: Data Management and Analysis PART 7: Research Production and Dissemination PART 8: Applications
  dynata research what is it: Preferences for Reforms: Endowments Vs. Beliefs Mr. Romain A Duval, Yi Ji, Mr. Chris Papageorgiou, Mr. Ippei Shibata, Mr. Antonio Spilimbergo, 2022-02-18 Are preferences for reforms driven by individuals’ own endowments or beliefs? To address this question, we conducted a cross-country survey on people’s opinions on employment protection legislation—an area where reform has proven to be difficult and personal interests are at stake. We find that individuals’ beliefs matter more than their own endowments and personal pay-offs. A randomized information treatment confirms that beliefs explain views about reform, but beliefs can change with new information. Our results are robust to several robustness tests, including to alternative estimation techniques and samples.
  dynata research what is it: Research Handbook on Artificial Intelligence and Communication Seungahn Nah, 2023-11-03 This forward-looking Research Handbook makes an insightful contribution to the emerging field of studies on communication of, by and with AI. Bringing together state-of-the-art research from over 50 leading international scholars across various fields, it provides a comprehensive overview of the complex intersections between AI and communication.
  dynata research what is it: Winning and Keeping Power in Canadian Politics Jason Roy, Christopher Alcantara, 2020-08-07 In this work, the authors employ a series of experiments to assess the strategies used to win elections and stay in power once elected.
  dynata research what is it: Belonging Sue Unerman, Kathryn Jacob, Mark Edwards, 2020-10-29 The most important business book of the year - Esquire There's never been more discussion around diversity and inclusion in the workplace. From gender pay gaps and the #MeToo movement to Black Lives Matter, it seems that every organization has finally recognised that lasting change needs to happen. Various studies show that the most successful and productive senior management teams are those which are truly diverse and eclectic. Yet there remains only 8 female CEOs of FTSE 100 boards, and only 10 BAME people working in leadership roles across companies in the FTSE 100. While there has been a clear shift in attitudes, actual progress towards more inclusive workspaces has been excruciatingly slow and, in some cases, has ground to a halt. Following extensive research and interviews at over 200 international businesses, Kathryn Jacob, Sue Unerman and Mark Edwards have discovered one major problem that is holding back the move towards greater diversity: why aren't the men getting involved? Most men are not engaged with D&I initiatives in the workplace – at one extreme they may be feeling actively hostile and threatened by the changing cultural landscape. But others may be unmotivated to change – recognising the abstract benefits of diversity but not realising what's in it for them. The time for change is long past. Belonging is the call to action we need today -the tool to turn the men in power into allies as we battle discrimination, harassment, pay gaps, and structural racism and patriarchy at every level of the workplace. The lessons in this book will help us work together to build a better workplace where everyone feels they belong.
  dynata research what is it: Social Computing and Social Media. Design, Ethics, User Behavior, and Social Network Analysis Gabriele Meiselwitz, 2020-07-10 This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.
  dynata research what is it: EBOOK: International Marketing, 5e Pervez Ghauri, Philip Cateora, 2021-08-16 In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
  dynata research what is it: From Micro to Macro: Dealing with Uncertainties in the Global Marketplace Felipe Pantoja, Shuang Wu, 2022-04-04 The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
  dynata research what is it: Perceptions of a Pandemic James Hawdon, Donna Sedgwick, C. Cozette Comer, Pekka Räsänen, 2024-11-25 With findings based on rich survey data from 1,500 Americans and 1,500 Finns, this deeply insightful work challenges us to confront the issues and challenges that we need to consider before the next global health crisis emerges.
  dynata research what is it: The Cambridge Handbook of Consumer Psychology Cait Lamberton, Derek D. Rucker, Stephen A. Spiller, 2023-04-06 In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
  dynata research what is it: Will Working from Home Stick in Developing Economies? Mrs. Marina Conesa Martinez, Mr. Futoshi Narita, Mr. Chris Papageorgiou, 2023-05-26 In developing economies, a shift to working from home during the COVID-19 pandemic varies substantially. An increase in teleworking days per week ranges from 0.7 to 17.6 percentage points across 10 developing countries covered by an online survey to about 500 respondents per country. An estimated income discount associated with telework disappeared temporarily at the onset of the pandemic. A calibrated model indicates that workers’ preferences to telework may largely depend on their educational attainments. Whether telework will sustain in these countries could depend on obstacles to telework, particularly for workers with less education, and a degree of economy-wide externality.
  dynata research what is it: The Brand Benefits Playbook Allen Weiss, PhD, Deborah J. MacInnis, PhD, 2024-03-19 From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace. Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way. Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model. This focus on customer benefits will teach organizations: What market they are in (or could be operating in) How customers perceive their brand (and that of their competitors) in terms of benefits The most effective way to segment a market and position a brand in terms of benefits How to deliver benefits throughout the customer journey How a focus on benefits facilitates growth Evidence-based, integrated, and simple, this innovative approach can be applied to all markets—and ensures that any brand can deliver the benefits its customers truly want.
  dynata research what is it: The Link between Specific Forms of Online and Offline Victimization Shelly L. Clevenger, Catherine D. Marcum, 2023-09-06 This book features the empirical work of internationally known scholars, providing an in-depth examination of the overlap between online and offline victimization and offending. The vast expanse of the Internet has provided a limitless playground for offenders to prey on those unaware of their predators, or well as those who are intimately familiar with their offenders. However, the Internet does not isolate offenders into mutually exclusive categories. Instead, it has allowed many offenders to use both offline and online platforms to commit crime. It also opened up more opportunity for violation of victims. This volume features two divisions of the American Society of Criminology, the Division of Victimology and Division of Cybercrime, who have joined forces to sponsor a special issue on the overlap between forms of online and offline victimization and offending. International scholars in this book provide a notable spectrum of different forms of this phenomenon, as well as predictors of these behaviors. The Link between Specific Forms of Online and Offline Victimization will be a key resource for academics, researchers, and advanced students of Victimology, Cybercime, Criminology and Criminal Justice. The chapters included in this book were originally published in Victims & Offenders.
  dynata research what is it: Market Research in Practice Paul Hague, 2021-11-03 Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in Practice provides a practical and robust introduction to the subject, providing a clear step-by-step guide to managing market research and how to effectively to obtain the most reliable results. Written by an industry expert with over 35 years' practical experience in running a successful market research agency, tips and advice are included throughout to ground the concepts in business reality. This text also benefits from real-world examples from companies including Adidas, Marks & Spencer, Grohe and General Motors. Now in its fourth edition, Market Research in Practice is now fully updated to capture the latest changes and developments in the field and explores new tools of qualitative research using online methods as well as expanding further on online surveys such as SurveyMonkey. Accompanied by a range of templates, surveys and resources for lecturers, this is an invaluable guide for students of research methods, researchers, marketers and users of market research.
  dynata research what is it: Marketing Management through Artificial Intelligence for better Customer Engagement Dr Pacha Malyadri, Dr Bojja Suryanarayana Reddy , Dr Krishna Mayi Guptnath Trivedi, 2023-04-06
  dynata research what is it: Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World Keikhosrokiani, Pantea, 2023-04-05 Although there are various studies on theories and analytical techniques to address consumer behavior change in the current world, tracking consumer behavior change in the metaverse and the adoption of the metaverse remains a challenge that requires discussion. The advent of the metaverse will have a profound influence on consumer behavior, from how people make decisions and create brand connections to how they feel about their avatar embodiment and their purchases in the metaverse. The Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World investigates the social, behavioral, and psychological factors that influence metaverse adoption. The focus then shifts to concepts, theories, and analytical approaches for detecting changes in consumer behavior in the metaverse. Covering topics such as e-commerce markets, user experience, and immersive technologies, this major reference work is an excellent resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, librarians, students and educators of higher education, researchers, and academicians.
  dynata research what is it: Cash Flow Camilla Mørk Røstvik, 2022-04-25 The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
  dynata research what is it: Advances in Experimental Political Science James N. Druckman, Donald P. Green, 2021-04 Novel collection of essays addressing contemporary trends in political science, covering a broad array of methodological and substantive topics.
  dynata research what is it: The Public Value Blueprint Martín Vaz Álvarez, José Miguel Túñez López, Ana Gabriela C. Frazão Nogueira, 2024 Zusammenfassung: In today's rapidly changing media landscape, Public Service Media (PSM) stands as a beacon of trust, credibility, and quality. As technological advancements reshape communication, PSM must adapt to new formats while tackling the challenges and threats that arise. This edited volume explores the vital role of PSM in an evolving media ecosystem, focusing on reinforcing trust and highlighting its indispensable features. Divided into three distinct sections, this book offers a comprehensive exploration of the challenges and discussions surrounding PSM. The first section delves into the corporate culture, governance systems, and public service values that define PSM as a trustworthy institution. The second section focuses on innovation, collaboration, and new approaches within the digital sphere. The final section sheds light on the impact of technology on PSM, including AI, algorithm-based technologies, and the game-changing potential of 5G. Drawing on the expertise of 40 academics from 20 universities across a dozen countries, this volume presents a proactive and confidence-driven perspective, reaffirming the purpose and legitimacy of PSM in a democratic, informed society. As such it will be of use to students and scholars interested in political science, communication, media, public administration, and policy studies
  dynata research what is it: Advanced technologies for planning and operation of prosumer energy systems Bin Zhou, Siqi Bu, Liansong Xiong, Hugo Morais, Junjie Hu, Jingyang Fang, Jian Zhao, Peng Hou, 2023-04-28
  dynata research what is it: The Changed Life: How COVID-19 Affected People's Psychological Well-Being, Feelings, Thoughts, Behavior, Relations, Language and Communication Ramona Bongelli, Alessandra Fermani, Daniela Raccanello, Rob Hall, Ilaria Riccioni, Morena Muzi, Roberto Burro, 2023-10-30 Covid-19 changed the lives of millions of people around the world. The effects of the global pandemic on the physical and psychological health of individuals, as well as on their behavioral habits, relationships, and the way they communicate, do not seem to be only short- or medium-term, but, on the contrary, appear to be long-lasting. In the same way that it is possible to use the term “long-covid” to refer to the long-term effects on the physical health of individuals who have contracted the virus, so we think it is possible to use the expression 'psychological long-covid' to indicate the long-term effects on the psychological health of individuals, not only of those who have been infected, but more generally of all those who have had to cope with social restrictions, lockdowns, distancing, remote work and learning, etc. imposed by the pandemic. At the same time, many people demonstrated resilience, as the capacity to cope with adverse events through positive adaptation.